IMXA BRAND RESOURCES
ONE IDENTITY.
CONSISTENT EVERYWHERE.
Official logos, colour references, typography, and practical guidance for presenting IMXA and its ecosystem applications.
01
Approved logo downloads
Use these original files. Preserve their proportions, details, and colours.
IMXA is the main ecosystem brand. Application logos identify their respective services and do not replace IMXA’s identity.
02
Official colour palette
Black and gold lead. Use supporting colours sparingly and Tech Blue only as a limited technology accent.
IMXA Gold
#D4AF37Primary
IMXA Black
#0A0A0APrimary
Deep Gold
#B8860BSupporting
Metallic Gold
#FFD700Supporting
Dark Gray
#1E1E1ESupporting
Silver
#BFC3C9Supporting
Tech Blue
#0066FFLimited technology accent only
03
Typography & messaging
A clear hierarchy keeps the brand confident, consistent, and easy to read.
Montserrat
Major headings, navigation, and important numbers.
Poppins
Body copy, explanations, captions, and supporting content.
04
Logo usage guidelines
Keep the official identity recognizable across digital and print materials.
Use with care
- Use the original approved artwork.
- Keep clear space around the logo.
- Choose a clean background with sufficient contrast.
- Scale proportionally and keep small details legible.
Do not alter
- Do not stretch, crop, rotate, or redraw the logo.
- Do not recolour the artwork or add extra effects.
- Do not place the logo on a busy background.
- Do not imply an unapproved partnership or endorsement.
05
Branding & mockup references
Concept applications across digital interfaces, print, signage, and merchandise.
Design concepts only. Sample balances, social metrics, contact details, and QR codes in these boards are illustrative—not official contact information, live data, or proof of adoption. Use the approved downloads and colour codes above for production.
Reference boards are supplied in English. The website’s written brand guidance is available in English and Thai.